Marketing & Online Reputation – Visibility & Image
Strengthen your digital presence, communicate with your customers, and turn your online reputation into an asset for your business.…
Introduction
Une formation tournée vers les métiers du tourisme d'aujourd'hui et de demain
Today, an establishment’s image is built far beyond its walls. Websites, social media, customer reviews, and booking platforms directly influence its visibility, reputation, and the decisions of its customers.
This training course will help you understand the key drivers of digital marketing and teach you how to enhance your establishment’s online image through real-world examples and hands-on exercises.
Target Audience
Professionals in the hospitality, tourism, and service industries: establishment managers, sales managers, communications officers, and front desk staff involved in customer relations. Also open to job seekers and those seeking career transitions.
Teaching Methods and Resources
Theoretical concepts, analysis of examples, case studies, and practical exercises: analyzing an establishment’s digital presence, preparing content, and managing customer reviews. Workshops provide opportunities to practice drafting professional responses.
Assessment of Learning Outcomes
Initial assessment, followed by exercises in analyzing online presence, content creation, and handling customer reviews. Final case study: analyze an establishment’s digital image, propose improvement measures, and draft an appropriate response to a customer review.
Registration Procedures and Access Timeline
Registration is completed via the “Registration” tab on the website. Access is typically granted within 15 to 20 days, subject to session availability.
Accessibility
Individuals with disabilities are encouraged to indicate their needs during registration. Disability Coordinator: Mr. Nassim OUKACI – nassim.oukaci@academy.honest-inn.com
Objectives & prerequisites
Operational objectives of the course
By the end of the course, participants will be able to:
- Identify the key drivers of an institution's digital visibility
- Analyze your online presence and identify areas for improvement
- Develop digital communication strategies tailored to your customer base
- Highlight an institution's services and strengths through relevant content
- Understanding the Impact of Customer Reviews on a Company's Image and Appeal
- Responding Professionally to Online Comments and Reviews
- Implement simple steps to monitor and improve your online reputation
Detailed Programme (Modules)
Découvrez les principaux points de contact digitaux et apprenez à comprendre leur influence sur le parcours de réservation et la décision d'achat.
Apprenez à examiner les informations disponibles sur les différents supports numériques, à identifier les incohérences et à repérer les améliorations prioritaires.
Découvrez comment mettre en avant ses services, son identité et ses points forts à travers des messages et des contenus adaptés aux attentes de sa clientèle.
Apprenez à choisir les canaux pertinents, à adapter vos publications et à maintenir une présence régulière. Des exemples issus de l'hôtellerie et du tourisme illustrent les pratiques à privilégier.
Découvrez comment analyser les retours reçus, identifier les attentes récurrentes et distinguer les critiques constructives des situations nécessitant une attention particulière.
Entraînez-vous à rédiger des réponses professionnelles, à valoriser les retours positifs et à traiter les commentaires négatifs avec tact, sans minimiser les difficultés ni formuler de promesses irréalistes.
Découvrez comment observer quelques indicateurs utiles, mesurer les retours de vos actions et identifier les priorités. Un exercice de synthèse permet de construire un plan d'action simple.
Jobs & Careers
Why Choose Honest Inn Academy?
Accredited programmes
International recognition
Experiential learning
Immersive teaching
Professional network
Prestigious partnerships
Personalised support
From admission to integration